Advisors
Betsy Book
Betsy Book is a UX professional who’s been working in the internet industry since 1997. While growing up in various places like Japan, Guam, and Florida she always knew NYC would be home. After moving to the city in 1993 and spending a few decades as a New Yorker, she knows this will be home forever. Having lived in both stooped and stoop-less buildings over the years, Betsy is incredibly thankful for the brownstone stoop that was her only outdoor space during the early part of the pandemic.
Joe Harrell
Joe Harrell is the Webby- and NY Emmy Award-winning Managing Editor of Integrated Initiatives and Digital Studios at The WNET Group. In this role, he leads cross-company content collaboration initiatives and explores new possibilities across all businesses to ensure a cohesive approach to producing programming and building audiences.
Lara Weinberg
Lara Weinberg is a pun-loving wordsmith and communications consultant with eclectic experience in entertainment, marketing, and media. Born and bred in NYC, Lara studied Literature & Rhetoric at SUNY-Binghamton and went on to associate produce “The Writing Code” — a critically acclaimed, three-part PBS series on the origin, history and art of writing.
Dan Quitério
Originally from Western Massachusetts, Dan has called Brooklyn home since 2008. He's been a professional marketer his entire career, and has been focusing on social media marketing since 2012, most notably working with entertainment and media brands like Paramount+, PBS, and NBCUniversal, as well as in the Broadway and live entertainment spaces. A lover of NYC, Dan gives back to his adopted city through his volunteer work with New York Cares and Big Apple Greeter; as a volunteer theatre usher; and as a board member with Red Hook Conservancy, a nonprofit that aims to conserve and protect the park and recreational spaces in Red Hook, Brooklyn. He's also a licensed NYC sightseeing guide and enjoys nerding out on the city's history.